Isuzu UTE Australia -
Central Coast Mariners

Isuzu UTE Australia is the official Automotive Partner of the A-Leagues Men, Women, Youth, and E-Sport Leagues. This partnership extends beyond the pitch, supporting A-Leagues clubs at every level—from high-profile squads to grassroots community initiatives. In this video, we spent time with the Central Coast Mariners to uncover what it takes to build a successful football club. Shot on location on the Central Coast, this documentary-style video and multi-faceted campaign demanded exceptional production expertise and creative agility. Serotonin proudly delivered the full suite of creative content, including scripting, video pre-production and production, post-production, stills, and website copy.

SkyPoint - Lift Videos

Going up 77 floors in a lift in 38 seconds has never been so entertaining! Recently SkyPoint on the Gold Coast completed a once in 20-year upgrade of the SkyPoint elevators, with the new lifts not only being faster and smoother, but also featuring high impact floor to ceiling video screens. The brief to us was to create some visual magic for the screens that would enthral and entertain guests as they whizzed up and down the building. SkyPoint wanted the films to capture the very essence of the Gold Coast, so we created a concept where SkyPoint became a surreal ocean ‘bommie’ with all kinds of life and iconic Gold Coast imagery swirling around it. The result is a whimsical, dreamlike journey where majestic whales float by effortlessly, Kombi vans sprout wings, koalas ride jet skis, and pink flamingo pool toys dot the sky. 

NORTH FACING VIDEO

SOUTH FACING VIDEO

Mandate - Living Legends

The PA Foundation’s Mandate fundraising campaign has historically focussed on raising money for Prostate Cancer. But this year, the foundation made a strategic decision to run a more general ‘Men’s Health’ campaign that included all Men’s Health issues in its scope. This meant a creative campaign was required that could capture all aspects of Men’s Health, yet still establish a ‘cause’ to rally behind. With the campaign held in partnership with the Australian Venue Co hotel group, our approach was to find an emotional angle that remained light in tone and was able to cut through the clutter in pubs during peak football season. Our insight was to start by celebrating men, but to then go beyond that and to not just make it about men, but make it about everyday legends.  

Andersens - Brand

Andersens has been leading the way in Australian retail for over 60 years. This homegrown success story has based its success on delivering quality products, outstanding service, value for money pricing and best in class guarantees. Customers have also always been attracted to Andersens’ honest personality and values, shaped by the businesses’ country origins. Today, Andersens continues to thrive and move with the times, adding innovative services such as design advice to its repertoire, and developing a product range beyond carpet which reflects the modern needs of its customer base.

This intentionally upbeat new brand campaign was created to refresh the brand and its offer, and to inspire customers as they consider the possibilities when renovating or refurbishing their home. The creative solution began with a new campaign line: “The Home of Fresh Ideas.” This theme was based on the insight that the audience typically sought ideas and advice from a trusted source when planning a home makeover. The concept was then rolled out into a highly engaging and energetic brand video, notable for its stunning 3D Visual Effects treatment, featuring rooms morphing from the ‘old’ to the ‘new’. The campaign was also brought to life in a series of eye catching print, POS and radio executions.

CAMPAIGN DEVELOPED AND DELIVERED IN COLLABORATION WITH THE LIBRARY

PA Foundation - Bequest

An important arm of the fundraising effort at the PA Foundation is bequests, where donors leave a gift to the foundation in their will. To help raise awareness, we created a new campaign designed to grab attention, be memorable and stand out from the ‘sameness’ often seen in this category. When we developed the new campaign platform - ‘Do great things after you’re gone’ - we did so with a high degree of respect for the audience, understanding that it’s possible to be interesting and honest even when addressing a potentially sensitive subject. The campaign was initially rolled out in a series of posters and banners that have been displayed right around the hospital.

Scenic Rim Trail

Spicers Scenic Rim Trail is an iconic Australian experience, combining unexplored nature with with untold luxury. It’s a playground for the curious, a place to lose yourself, to think, dream, explore, and imagine. When Spicers asked us to create a new brand campaign for this exquisite experience, we took a walk ourselves into the mind of the consumer, and tapped into the motivations and needs of our audience. The result is an enticing new campaign that invites the reader to embark on a journey of discovery.

How we helped:

• Campaign theme

• Press ads

• Web and brochure copy

Isuzu UTE -
Partnership Stories: RFDS

Isuzu UTE Australia has a long-term national partnership with the Royal Flying Doctor Service (RFDS). This major national partnership helps the RFDS in delivering better health outcomes to Australians living beyond the reach of mainstream medical services. To help showcase this incredible partnership and the services the RFDS delivers to the community, we created a content campaign including two new videos that put the spotlight on the people at the heart of the initiatives. One was shot in Mt Isa, the other in Lighting Ridge; both required an incredible amount of teamwork and planning to pull the shoots off. Serotonin handled the full suite of creative content, including scripting, video pre-production and production, post production, stills and website copy. 

RFDS - SIMULATOR

RFDS - REMOTE CLINICS

Spicers Retreats

Introducing the stunning new brand campaign for Spicers Retreats, the campaign that’s going to leave you feeling like it’s high time for some luxurious self indulgence. The fresh positioning - ‘A Beautiful Adventure’ - is all about guests experiencing the unique spaces how they want to, whether that's trying a dish they're never experienced before, a hike through stunning rainforest or a thrilling helicopter arrival. The campaign is running across cinema, BVOD, out-of-home, print, social media and high-impact digital environments. Created in partnership with Spicers, we worked on strategy, creative, production and post. Shot by the late, legendary Mark Toia.

Brand Video

Outdoor

Press

Mandate -
Don’t Punt On Your Prostate

Mandate is the The PA Research Foundation’s annual fundraiser for prostate cancer research. It’s been run successfully for nearly a decade, but this year, the Foundation wanted to do something fresh. The campaign is run in partnership with the Australian Venue Co - one of the country’s largest owners and operators of hotels and pubs - and it’s in their pubs that the majority of this promotion takes place. So, we needed to create a campaign that would cut through and resonate with this audience. And if there’s one thing a pub goer loves - or in fact any Aussie loves - then that’s putting a bet on. Our creative concept harnesses the popularity of this much loved pastime and gives it a twist...

Campaign Videos - Two lighthearted campaign videos were created to help promote the fundraiser effort, and they both featured
Brand Ambassador Ben Ikin and PA researcher Dr Pat. Designed to be a parody of the typical betting company ‘betting tips’ video, we made them fun and entertaining, whilst still getting the message through loud and clear.

Collateral - a wide range of collateral was created for distribution throughout participating pubs and hotels.

Stage and Screen - Brand

Stage and Screen - the travel agents of choice for the creative sector - literally live and breathe the industry they work in. Many of their team have personally spent decades in their customers’ industries, be that on the road touring in a rock band, working on film sets, travelling with sporting teams or strutting their stuff on stage. So when it came time to develop a new brand campaign, Stage and Screen wanted this experience and passion to be brought to the fore. With this strong brief in mind, Serotonin created the new brand platform ‘Born To Perform’. As part of the campaign, we created a new brand video that features the key members of the Stage and Screen team and their experience. It also features and eye catching graphic treatment that’s fitting of the creative industries (a notoriously tough crowd to please). Additional design elements have been created, including case study templates, people and customer profiles, and trade exhibition collateral. We’re confident this campaign will be a winner, because we know the team at Stage and Screen were born for this!

BRAND VIDEO

DESIGN ELEMENTS

Vector / Customology

Customology are the customer data, retention and loyalty specialists. Their brand new MarTech platform VECTOR is an intelligent, intuitive tool that simplifies the process of interrogating marketing data and managing marketing campaigns such as retargeting, emails, sales calls etc. We were invited to handle the branding for the new platform, starting with the logo, style guide, and launch brochures. Our design solution was created to reflect the tech smarts of the product, whilst emphasising the multi-faceted capability and fluid user experience.

PA Foundation Brand

The PA Research Foundation is a world class philanthropic organisation that provides a bridge between donors and the vital work that is carried out to better patient experiences and outcomes. For example, the development of a game changing and world leading cancer vaccine. In 2022, the Foundation wished to refresh its brand communications and develop a brand campaign that established a clear understanding of their vision and purpose.

We started the project with a full strategic review of the brand, including the development of the customer value proposition, brand essence and brand key. From here, the key proposition was expressed as a new campaign theme, “When you give, you save.” This theme quickly and cleverly establishes a link between the money a donor gives and the positive outcomes that result. Designed to build trust and relationships, and to appeal to the people that are emotionally connected to the PA due to their experience at the hospital, this campaign leaves the audience with a ‘feel good’ moment and a positive association with the brand.

HOW WE HELPED:

• Strategic review and plan

• Creative concept and execution

Steel Taipan

When Dreamworld wanted to launch their new $30m rollercoaster, Steel Taipan, we were more than proud to be asked to handle the assignment. This mammoth and hugely exciting project was a thrilling creative opportunity and we worked hard to capture the energy and adrenaline of this game changing ride ride. A highlight of the production was racing a FPV drone alongside the ride at speeds of over 100km/h. Shot by the late, legendary Mark Toia.

Spicers Private Collection

The Private Collection by Spicers is a new, exclusive portfolio of nature-based escapes where relaxed luxury is the connective theme. Other themes we think are patently running through these properties are the jaw-dropping wow factor, the other world beauty and the irresistible urge to to do whatever it takes to go stay in each and every one of them. Serotonin was invited to write the new website copy, a task which we approached with equal measures of joy, romanticism and escapism. With these properties aimed at the higher end of the socio-economic scale, the copy needed to inspire, engage, and tell a unique story that gave readers a compelling reason to select the Private Collection for their next getaway.

Isuzu Ute -
Partnership and Ambassador Stories

Isuzu UTE understands the power of authentic, relatable content, and their partnership and ambassador stories have proven to be a runaway success. We craft and create the stories from the very outset, taking great care to interview the subjects in depth to reveal an emotional heartfelt story. Our team of content creators bring the stories to life in a considered and beautiful way. With many millions of views on Youtube, this campaign’s audience appeal is unquestionable. We handle concept and scripting, full pre-production, production, post, stills, web article copy and delivery.

SURF LIFE SAVING AUSTRALIA

INDIGENOUS LITERACY FOUNDATION

CHRIS PARSONS STORY

Stills shot on location by Serotonin.

Dreamworld Campaigns
TVCs and Digital Video

As part of our creative partnership with Dreamworld, we’re proud to create their product campaigns and ongoing seasonal campaigns, including a range of TVCs, stills and digital executions. These campaigns feature a fresh creative theme each season, plus a strong call to action and offer to drive visitation. We handle concept, pre production, video production, stills production, post and delivery.

SUMMER 2022/23

WINTER 2022

Easter 2021

Summer 2021

Project Pink

Project pink is a well-established, much loved breast cancer research fundraising campaign organised by the PA Research Foundation. This year, we were asked to freshen up the campaign and give it new life. We needed to stand out, be fun, and be vibrant in order to win the attention (and donations) of our audience. Needless to say 2020 was a tricky year for charities, so more than ever, we needed to be positive, fun and positive with our messaging. Our creative concept delivered this playfulness through a headline-based idea that gave the campaign a unique voice. It’s a little cute, it’s a little sweet, but most of all, it’s a whole lot of fun. Deliverables included posters, point of sale collateral, digital assets, t-shirts, buttons, social media ads, edms and brand guidelines.

Apollo RV Holidays

SUMMARY

With international tourism having ground to a halt, Apollo instinctively knew it needed to dedicate its energies to the domestic market. But of course, nothing is simple as that in 2020. Our initial research project quickly identified that the audience was predisposed to state based travel, and that the notion of a motorhome or campervan trip held allure, yet there were some barriers to purchase. Our challenge was to amplify the emotional benefits of this style of holiday - think fun, freedom, flexibility, connecting with family and a fridge well stocked with drinks - whilst simultaneously tackling any perceived challenges. In response, Serotonin devised a fun, fully integrated campaign that promised an easy, exciting escape and highlighted the emotional rewards of pointing the hood to the horizon and just getting out there.

THE CHALLENGE

Uncertainty in the travel market meant a redefined landscape, reframed emotional sets and remodelled buyer behavior. We needed to inspire people to put their worries of 2020 behind them and show them how easy it could be to take a proper break and to discover the hidden gems awaiting them in their own backyard.

INSIGHTS

If COVID has proved anything, it’s that travel is a need, not a want. The desire to escape - to break free of routine and confinement - was stronger than ever, and we knew we needed to make it seem as simple as possible to get away.

SOLUTIONS

Serotonin devised a central strategy of ‘Easy As Apollo’, which speaks clearly to the simplicity of taking an Apollo motorhome or campervan holiday. This strategic insight was woven into the campaign messaging in all media deliverables, and it formed the central call to action. The creative executions were designed to be light, bright, fun and inspirational. Specific creative was devised for all three identified target market demographics: young couples, families and junior nomads. Our media buy had an emphasis on choosing media which was highly targetable and highly measurable.

DELIVERABLES

• Pre campaign Research Project

• Campaign concept

• Brand video: 45, 30 and 15secs

• Radio: 30 and 15 secs

• Digital Banners: MREC, Leaderboard, ScrollX, Hangtime

• Content Partner Channel 7: 3 x 2min videos

• Content Partner News Corp: Native article, press ads, social display, video amplification

• Website content: Travel itinerary articles x 4

• PR: Pre launch activity

• Media: In partnership with Moonlighting Media

RESULTS

Anecdotal evidence indicates that the campaign is resonating with its target audience. Viewers are connecting with the emotional benefits and the central proposition of ‘ease’, and their intention to book is improved after viewing the creative. It’s too early to measure results currently, with this campaign only launching late 2020. However, a steady increase in web traffic to the Apollo website has been evident in the early days.

Fallon Solutions TVCs

When Fallon Solutions wanted to raise their brand profile and audience engagement, they asked Serotonin to create a series of humorous TV spots that were playful and irreverent. The result is these four ads featuring Michael and Carlene, stars of the home renovation scene and ex winners of The Block. We think they’re a bit of fun and they’ve helped boost and reposition Fallon’s brand quickly and effectively. Apologies to Michael for making him the fall guy, but he’s just so good at it. Videos available for viewing upon request.

PA Giving Day

Each year, the PA Research Foundation holds the PA Giving Day fundraising event. This year, they're ‘All 4 the Heroes’ of the PA Hospital, and they’re aiming to raise crucial funds for patient support, state of the art equipment, staff education and medical research at the PA Hospital Campus to improve the experience and outcomes for patients, their families and the wider PA community. We're all 4 the Heroes provides the PA community with the perfect opportunity to recognise and thank their Healthcare Heroes by making a gift to the PA Research Foundation in support of the PA Hospital. Thanks to generous matching donors, donations are quadrupled, making the impact reach even greater.

Serotonin helped this year by coming up with the campaign theme and concept, design deliverables, digital assets and promotional video. If you can, please support this amazing cause.

Corporate Traveller Case Studies

Corporate Traveller does incredible things for their clients, like saving them huge amounts of money, cutting wastage and improving productivity. So when they wanted to showcase some of the great work they do, we knew we needed to highlight the impressive stats and facts. The resulting case study series needed to be easily created without a shoot, so we employed a motion graphics approach that worked with limited assets, provided full flexibility, all in an affordable package.

Griffith Honours College

The Griffith Honours College is a unique programme that nurtures academically gifted students to achieve their full potential, supporting them on their transition into university, throughout their academic career and onto their professional working lives. We helped Griffith University to create this video with the goal of inspiring, educating and compelling potential students.

Diabetes Australia -
Diabetes in Schools

Summary:

We created a complete creative campaign and interactive online learning solution to help educate teachers, principals, parents and health professionals about type 1 diabetes. The centrepiece of our solution was eye catching brand identity and a series of high-end training videos presented via an interactive LMS, plus an emotional campaign hook that arrests the attention of all audiences.  

Deliverables:

·       Campaign and brand concept

·       Positioning statement

·       5 brand videos

·       12 interactive training videos

·       Collateral design and templates

·       Website and LMS visual design and co-ordination

The Challenge:

Over 12,000 kids have type 1 diabetes in Australia. This condition isn’t always easy to manage, especially in the school environment. In response, Diabetes Australia developed the new Diabetes in Schools program to provide information, training and support for parents and families, school and staff and health professionals. Our job was to find a way to make the training simple, effective, engaging and memorable.

The INSIGHT:

We wanted to make sure that we weren’t guilt shaming anyone into acting, especially parents, so empathy was our go-to emotion here.

The Solution:

After conducting several strategy sessions, stakeholder interviews and workshops, the campaign theme was developed: “It takes a team to support their dreams”. This theme set the tone from the outset and made the kids with type 1 diabetes the heroes of the campaign. By highlighting the kids’ dreams, we wanted to normalise them and tug at the emotional heartstrings. We wanted people to ‘want’ to do the training, not just do it because they had to.

Another critical element of the project solution was simplifying the highly technical and clinical nature of the video content, and re-packaging that into a script and visual narrative that could be easily understood and appreciated by the audience.

Results:

Current user testing results have been exceptional. The campaign has also received excellent feedback from the Federal Government Department of Health. The project officially launched nationwide in Feb 2020.

Sunny Street Telehealth

Sunny St provide free healthcare services to people experiencing homelessness, and you won't meet a more positive, inspiring group of people. This new video is to promote their new Telehealth service. We wrote the video concept and script and brought in Director extraordinaire, Mark Toia to help handle the shoot. Mark was fortunately (for us) in Brisbane due to the COVID lockdown for a rare home stay, and as a result we were able to secure his services for this incredible project. Shot by the late, legendary Mark Toia.

4ASD Kids / Isuzu Ute

It’s quite possible that we won’t work on a more inspirational story than this, ever. Dual international footballer Matt Rogers and his media personality wife Chloe Maxwell are the heart and soul behind the charity 4ASD Kids, and they’re doing incredible work helping others to access the help they need for kids with autism. They set up 4ASD Kids a decade ago after their son Max was diagnosed with autism, and they’ve not stopped fundraising since, including organising all kinds of epic events. We’re so grateful to have had the chance to create this story in partnership with Isuzu Ute, who are great supporters of 4ASD Kids. We handled the video script, concept, production, story and stills.

You can read the full story here: https://bit.ly/306JLFV

On set stills by Serotonin Creative

eSecure - Assurance

Imagine your business being hacked by cybercriminals. Imagine your website - the lifeblood of your business - being compromised. Imagine the chaos and cost. But wait, you’ve never tested your online security? We may have a problem, Houston.
Thankfully eSecure provides super smart services to identify potential security issues; provides guidance and advice on security priorities; and solves any identified issues. Serotonin created this beautiful short film piece to illustrate the scenario that’s all too familiar to businesses today.

Corporate Traveller Brand Campaign

When Corporate Traveller approached us to develop a campaign concept that was interesting, compelling and confident, we responded by inviting road warriors to upgrade their expectations. Business travellers are notoriously short on time, especially when they’re rushing through the airport, so we had to create something that caught their attention and held their interest. Our dynamic arrow device did just that, along with a series of headline executions designed to speak directly to our audience and their needs. The campaign was rolled out across outdoor, airports, digital banners, website and social channels. The response has been very positive and you'll continue to see the creative over the coming months.

Elevare Pay Easy

Elevare Pay Easy is innovative startup financial business that’s making waves in the buy now pay later industry. It’s specifically designed for the property industry, making it easier for people to fund their property renovations, maintenance and marketing costs. Our brief was to develop a positioning for the brand that simply and clearly communicated the brand’s proposition and purpose; to help develop the brand look and feel; and to write website and collateral copy. It’s a complex product, so we put the focus on something we can all relate to - the concept of buying yourself more time.

Blue Care Live Well Centre

When Blue Care developed their innovative, specialist health care hub concept - the Blue Care Live Well Centre - they turned to Serotonin to help with the branding and promotion of the new facilities. This product was a new concept in the marketplace, so we had to be clear and concise with the messaging, and it had to resonate emotionally with the target audience. We handled the design and copy for a range of wide range collateral, including press ads and brochures.

Peru Rescue - Flight Centre

If you ever doubted life can change in a heartbeat, just ask Neil Jamieson. Neil was living the dream travelling in South America with his new wife, when he suddenly he found himself hospitalised in Arequipa with a severe case of pancreatitis. Despite initially appearing routine, his condition quickly descended into a life-threatening situation requiring multiple surgeries. What happened next is an inspiring tale of strength, hope, love and the power of people coming together to help someone in need.

Diabetes Australia

Diabetes in Schools Program Promo

Australian children with type 1 diabetes should have the same school experiences as everyone else. But managing type 1 diabetes at schools can make things tough for kids, for parents, for teachers and school staff. That’s why Diabetes Australia has developed the new Diabetes in Schools program to provide information, training and support for parents and families, school and staff, and health professional to better support students with type 1 diabetes. From early 2020, people will be able to access a range of tools, resources, online training and information through a new web portal. Face-to-face training for schools provided by qualified healthcare professionals will also begin in 2020. This will be especially important for schools with students who are newly diagnosed or can’t self administer insulin. You can sign up to find out more by visiting https://lnkd.in/e52wRtR

To coincide with World Diabetes day, we created this endearing promo video to let people know about the pending launch of the project. We’re also proud to be a part of the team that’s creating the wider delivery tools for the project, including the extensive educational video content, campaign collateral and online learning platform.

C-Suite Series -
The Ultimate Lunch and Learn

Forget sitting in a meeting room listening to a lecture from the boss and eating average sandwiches, now you can watch hi-flying CEOs impart their knowledge from the comfort of your chosen device. With sushi if you like. Sit back and enjoy this long form content series that we created for Corporate Traveller, as part of an ongoing content strategy that’s designed to help their SME customers to grow. With Host Kate Mills at the helm (ex editor of Business Review Weekly and CFO Magazine) we crafted this complete production from concept and script, right through to production and delivery.

Coromal Caravans

With a change of ownership taking place, Coromal caravans had a little enforced downtime in their marketing while the business was relocated from WA to QLD. Some competitors tried to use this time to make up a few stories about Coromal, so we created this impactful video to help squash these stories and announce the brand’s return. The video played at the brand re-launch and has since gone on the play an important part in renewed marketing efforts.

Corporate Traveller - Jamestrong Precision Packaging

As part of our Customer Story series with Corporate Traveller we headed to NSW to film Jamestrong Precision Packaging and their business. A manufacturer of steel and aluminium cans, you may not have heard of them but you’ve probably used their products. It was great to hear about their high quality and dedication they put into ensuring their packaging is the best.

Looking for customer testimonials for your brand? Contact us today to discuss your options.

Winnebago - Where Will You Go?

The Winnebago Where Will You Go campaign needed to create a strong emotional connection between the viewer and the talent on-screen. Our open casting call helped us to find the beautiful, real-life family - The Rigbye’s. The story follows the grandparents on their journey, leaving clues along the way for the kids to find them. We were lucky enough to film in from Hastings Point to Crams Farm Reserve, Northern NSW which provided the perfect sunset backdrop for the ending of the video. This is definitely one for our agency history, and one we won’t forget.

Looking for compelling and emotive video for your brand? Contact us today to discuss.

Isuzu Ute Customer Story - Keith

Keith Douglas and his wife took a leisurely drive in the Natural Bridge hinterland, 45 mins from their home in the Gold Coast and fell in love. They found a property of 135 acres of rainforest, waterfalls and stunning views.
“Well they say you don’t find your home it finds you. We found this place by accident but once we were here, we knew this is where we wanted to be. Simple as that”

With such a large property there’s a lot of maintenance to do. In Keith’s words there’s “Always things to do, always things to tow. That’s why you need a good ute”. Not content with experiencing the lush area themselves, Keith and his wife opened up the property to campers.

“This place is really special, and we’d be happy to spend the rest of our lives here”.

Serotonin handled the story, video production and stills on this project. We wanted to go beyond the typical ute ad and tell the stories of the customers who use them every day.

Looking for customer testimonials for your brand? Contact us today to discuss your options.

Corporate Traveller Customer Stories

As part of a wider brand campaign that we recently created for Corporate Traveller, Serotonin developed a series of compelling customer stories featuring some incredible businesses and people from around the country. Serotonin wrote, produced and delivered these engaging videos and stills, and there's more stories in the pipeline.... 

ALTURA MINING, PILBARA, WA

SCOPE GLOBAL, ADELAIDE

ST HILLIERS PROPERTY AND DEVELOPMENT, BRISBANE

Corporate Traveller Product Series

Business Travel can be complex, but Corporate Traveller makes it easy thanks to their expert Travel Managers. We helped them get their product messages across simply and effectively with this new series of videos featuring a new, fresh animated graphics look and presenter. Too easy!

Griffith University Art Museum - Davida Allen

The story and thoughts of famous Australian artist Davida Allena, interviewed and recorded as part of the Griffith University Art Museum retrospective of her work.

Isuzu Ute Customer Story - Dominic

Dominic has been running his livestock transport company for over 15 years now and relies on robust and powerful utes for his business. He works hard for his wife and six kids, because family is everything to Dominic. The family love horses, competing in Campdrafting competitions all around the country and he needs one tough, hard-working ute that is equally at home on the road, on the farm and when towing heavy loads. For this reason he loves his D-MAXs. This is Dominic’s Isuzu Story.

Isuzu Ute Customer Story - Daniel Morcombe Foundation

If you’re Australian you know the story of Daniel Morcombe. A loss of a son has only made Denise and Bruce Morcombe more determined about child safety. Their work at the Daniel Morcombe Foundation involves travelling to schools across the country and educating kids on their safety, both in real life and online. Denise and Bruce work tirelessly to spread their message and it was a real honour for the Serotonin team to work with them to tell their Isuzu story.

“The problem sadly isn’t going away, so we need all the help we can to educate our kids. We’re thankful for our generous corporate supporters, including Isuzu UTE, who provide us with our vehicles. We do hope the public don’t forget us though and understand that we always need assistance to do the work we do.” - Denise Morcombe

Looking for customer testimonials for your brand? Contact us today to discuss your options.

Children’s Hospital Foundation - Researcher Series

The first in a series of videos exploring the world and the work of the incredible scientists making a difference to our world. In this video, Dr Sevirrine Navarro explains exactly why we should be thinking of hookworms (yuk) as our friends, and how she plans to help prevent asthma by harvesting their vomit. Trust us, it's better than it sounds. 

AutoTender Thought Leadership Content

AutoTender is a leader in online vehicle procurement, and they're changing how the industry works fast. The team at AutoTender have worked in the car sales industry for decades, so they knew there was a better way. Serotonin has helped AutoTender establish a fast growing profile in the market, starting with a mapped out content strategy using our in house framework, StoryBee. Part of that strategy is an ongoing series of thought leadership articles that establishes their credentials and provides real value value to their audience. 

Isuzu Ute - X-Runner

Isuzu is 100 years old, and to celebrate, they released a limited edition D-MAX X-Runner. This video was created to capture the sense of history as the new model was unveiled to the world. It was all created on a limited budget, so we're pretty proud of what we were able to achieve. 

Flight Centre Foundation

The Flight Centre Foundation is an amazing not-for-profit organisation that's doing wonderful things. In the pursuit of additional contributions to their Workplace Giving Program, the Foundation wanted to find a way to boost employee participation within the Flight Centre Travel Group. Serotonin devised a 'frequent giver' scheme in partnership with the Flight Centre Creative Studio, and rolled out a campaign to promote it. The strategic idea behind the frequent giver program was to introduce tiers of incentives = platinum, gold, silver and bronze - that recognised and rewarded the level of a staff member's involvement. This was the first time this had been done within the group and the results have been excellent to date. 

Corporate Traveller - Customer Stories

The latest in a series of Customer Stories, this video takes an insider's look into the Fred Hollow's Foundation.  

Cruiseabout Branded Content

A 4 part TVC series for Cruiseabout, in conjunction with Bowls Australia. Serotonin handled the scriptwriting and concept development;
Cruiseabout handled the production; the Director was Rich Wang.

Isuzu Ute Retail Campaigns

Griffith University

A kinetic type / motion graphics video created to promote Griffith's new offer to Secondary School decision makers.

Griffith University - Digital Banner Ad Campaign 

To promote a whole new range of fresh degrees, Griffith wanted to get all of the various schools' messages out in front of prospective students. This is just a small selection of what was created. 

Corporate Traveller Customer Stories - Youngcare