The Marketer’s Creative Agency.
Creative That Cuts Through. Strategy That Delivers. Emotion That Connects.
We know what marketing teams really need from an agency: ideas that cut through and deliver results, backed by sharp strategic insight. We listen, understand challenges quickly, and work as an extension of your team. Calm under pressure, collaborative, and focused on outcomes. No ego, no noise, just creative clarity that connects.
Featured work
PA Foundation - Pink ‘Boobies’
Introducing the refreshed Pink campaign for the PA Research Foundation, a bold new take designed to cut through the noise and inject some much-needed fun and light-heartedness into breast cancer awareness. Responding to the brief that “people are still dying of breast cancer - the job’s not done,” we created a campaign that balances urgency with cheeky charm, fronted by our new mascots, the booby birds. Running across posters, digital, social, video and fundraising activations in hotels and pubs, we delivered creative, design and production to bring the idea to life.
Stickybeak Wine Bar
Stickybeak is a wine bar with a playful twist - built around self-pour wine machines that give people the freedom to explore, taste and discover. The brief was to create a brand with flair that felt cool but not try-hard, fun yet still stylish, and one that celebrated curiosity while democratising wine. We developed the full stack of marketing: strategy, naming, logo, design, creative, social and launch. The result is a brand that stands out, makes wine more approachable, and gives everyone permission to poke their nose in and try something new.
Mater - Gift In Will
For Mater Foundation’s Gift in Will campaign, we created a fresh, emotional yet hopeful approach that reframed legacy giving as an act of love shared across generations. Working with the intergenerational insight, we developed the concept “Share the Love’, positioning a bequest not just as money, but as compassion carried forward. Our team delivered the full suite of creative including concept, copy design, posters, press and outdoor, brochures, and EDMs, building a campaign that invites people to leave a lasting legacy of care, research and healing.
Spicers Retreats
Introducing the stunning new brand campaign for Spicers Retreats, the campaign that’s going to leave you feeling like it’s high time for some luxurious self indulgence. The fresh positioning - ‘A Beautiful Adventure’ - is all about guests experiencing the unique spaces how they want to, whether that's trying a dish they're never experienced before, a hike through stunning rainforest or a thrilling helicopter arrival. The campaign is running across cinema, BVOD, out-of-home, print, social media and high-impact digital environments. Created in partnership with Spicers, we worked on strategy, creative, production and post. Shot by the late, legendary Mark Toia.
Andersens - Brand
Andersens has been leading the way in Australian retail for over 60 years. This homegrown success story has based its success on delivering quality products, outstanding service, value for money pricing and best in class guarantees. Customers have also always been attracted to Andersens’ honest personality and values, shaped by the businesses’ country origins. Today, Andersens continues to thrive and move with the times, adding innovative services such as design advice to its repertoire, and developing a product range beyond carpet which reflects the modern needs of its customer base.
Isuzu UTE - A-League
Isuzu UTE Australia is the official Automotive Partner of the A-Leagues Men, Women, Youth, and E-Sport Leagues. This partnership extends beyond the pitch, supporting A-Leagues clubs at every level—from high-profile squads to grassroots community initiatives. In this video, we spent time with the Central Coast Mariners to uncover what it takes to build a successful football club. Shot on location on the Central Coast, this documentary-style video and multi-faceted campaign demanded exceptional production expertise and creative agility. Serotonin proudly delivered the full suite of creative content, including scripting, video pre-production and production, post-production, stills, and website copy.
What We Do
Strategy and Planning
– brand, campaign, and content strategies that set clear directionCreative Campaigns
– big ideas that cut through, across any channelContent and Social
– storytelling built for digital and social-first environmentsProduction
– in-house capabilities to concept, shoot, direct and deliver at pace and scaleDigital Marketing
– integrated campaigns that drive measurable resultsWorkshops and Training
– practical tools to boost your team’s creativity and capability
Brands we’ve worked with
Testimonials
“Nic is a joy to work with. I love that he took the time to get to know our business and understand our guests – he just ‘got it’. He has a strong grasp on strategy and the work he has created for us is creative yet deceptively simple. Whether it’s a brand campaign, a video production, a press headline or web copy, Nic always applies a high degree of care and craft to his work. And it’s not often you get people calling to say they loved the billboard they just saw!”
Sue Johnson,
Marketing Director and Reservations Leader
Flight Centre Travel Group
“Our success relies on building strong, trustworthy relationships and Serotonin Creative genuinely take the time to listen and understand our business. Serotonin has an incredible ability to take complex, emotional subject matter and turn it into something that connects with people. They helped us find a new way to tell our story - one that feels heartfelt, hopeful and unmistakably us. The work has changed how people see and support the Foundation.”
Damian Topp ,
FFIA GAICD, Chief Executive Officer
PA Foundation
"I’ve worked with Nic and the team on a variety of marketing campaigns and productions, across multiple industries. No matter the client, the product or the story, Serotonin Creative has an incredible gift for finding humanity in everything they do. Their storytelling has helped shape various brand and fundraising campaigns with empathy and heart, while still driving results for our programs. They make complex ideas simple and powerful."
Lauren Gurnett,
Senior Marketing Manager – Brand, Production & Events
Mater Foundation
"Serotonin Creative has been a trusted partner across a long-running series of customer stories that capture the real heart of the Isuzu brand. The work feels authentic, emotional and down-to-earth - exactly what our customers connect with. It’s strategic and beautifully produced, but always practical and delivered within a sensible budget."
Allison Bradley,
Deputy General Manager – Marketing
Isuzu UTE Australia
Why Serotonin?
Clarity Without Chaos
Cut-through ideas grounded in strategy.Support Without Stress
We solve problems quickly, calmly, and without ego.Speed You Can Trust
Smarter workflows backed by human judgement.Confidence in Direction
30+ years’ experience means fewer wrong turns.